As a small business owner, you wear many hats. From running the day-to-day operations to handling finances and other aspects of the business, you have to do it all. While you may know that having a website is important and you have even put forth the time, effort and money in creating a great looking one, if your customers don’t find you, what’s the point? If you do nothing to optimize your presence and ensure you are showing up on page one of search results, all this time, effort and money is for nothing!
When it comes to website results and traffic, search engine optimization (SEO) techniques need to be used to ensure you show up when someone searches for what you have to offer. After all, if you are not ranked on the first page of search results, chances are your website is not being seen by any potential customers. If you do not have time to learn SEO techniques yourself, then investing in SEO training for your employees may be worthwhile.
The Value of SEO Training
There are a number of SEO training courses out there to consider, but finding an expert consultant in your area to train your team will definitely be your best option! Your marketing department can start by learning the importance of keyword phrases and how to find the right ones for your business. They will also learn to put themselves in your customer’s shoes to develop content and marketing strategies that will appeal to anyone looking for the product or service you have to offer.
Finding SEO Training Programs
When searching for a training service for SEO the first thing to remember is that they are not all created equally. Not even close! There are very old and outdated SEO strategies still being taught today that can do more harm than good, and may even get your website penalized!
Take your time and review the companies and consultants that are offering the training. Be sure they utilize up-to-date white hat techniques (which are ethical ways of helping your site rank in search results) and that they have proven success stories. This can provide confidence that they are the right training service for your business needs.
Be wary of any SEO training course or service that makes promises seeming too good to be true. This would be things such as increasing your traffic overnight, or guaranteed #1 rankings, or specific numbers related to your traffic or search ranking. There are no guarantees when it comes to organic search ranking and showing up in the top few spots in search results will almost certainly take anywhere from 3-12 months (or longer) depending on your industry, competition, and several other factors. It’s certainly not going to happen overnight and you should run far away from anyone who says it will.
While SEO training for yourself and your employees, can be invaluable when it comes to getting more leads and traffic to your business, it will also take time and effort, and will cost you money. Learning to optimize your site the right way, however, will pay off in the long run and help your business grow.